Some Basic Concepts of Internet Marketing

Internet marketing also referred, as online marketing is a relatively new concept in India. Not many companies in India are pursuing this form of marketing as of now but at the same time there are a lot of them who are seeing it as an emerging concept quite capable of making a radical change in the way marketing is done. In this article I would like to give explanations to some of the basic concepts of online marketing. In the articles to follow I will try to explain each individual concept in detail.

Search Engine Marketing - The term used to describe the range of marketing techniques required to make a website visible on search engines and directories so that it will attract visits from its target audience. This includes the optimization of a site, the submission to directories, the use of 'pay-per-click' search tools and keyword related advertising.

Search Engine Optimization (SEO) - The process of increasing the amount of visitors to a web site by ranking high in the search results of a search engine. The higher a web site ranks in the results of a search, the greater the chance that site will be visited by a user. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site.

Search Engine Optimization can be mainly done through two methods – on page SEO and off page SEO. Though the final result expected from both is increased position in search engine rankings, they use different methods to realize this goal. Both these methods use a lot of effective techniques to achieve their objective, which in itself can be considered as a separate system of study.

Keyword Research – Keyword research is one of the most important activities of Internet marketing. It is through keyword research that one will find the most effective keywords using which one optimizes his website for better ranking in the search engines. Keyword research involves understanding a lot of subtle concepts like keyword popularity, keyword competition, Keyword Effectiveness Index, Keyword Effectiveness Rank, to name a few. These factors are very well needed for finding the exact keywords to optimize one’s website.

Unethical practices – One of the most important thing that one should keep in mind while doing SEO is to avoid unethical practices like keyword stuffing, doorway pages etc. as it might result in penalizing by the search engines. All search engines inveigh unethical practices and are always very strict in countering it by adopting tough measures on those who does it.

As said in the first paragraph of this article, this was just a small effort to give some basic idea of what constitutes Internet marketing. Please come back later to this blog to find detailed explanations of all the above-mentioned concepts and more.